News

Field Roast Sets Vegan Rules for Acquisition

After its $120 million acquisition by meat company Maple Leaf Foods, Field Roast has set rules that will keep animal products out of the vegan company.

Last week, vegan brand Field Roast released a “Vegan Policy Affirmation” to mitigate the concerns consumers had regarding its recent $120 million acquisition by Canadian meat company Maple Leaf Foods. The document—which has been reviewed and approved by Maple Leaf—was prepared last week during a meeting held by Field Roast Founder David Lee and the company’s concerned vegetarian and vegan employees. The policy consists of nine points that Maple Leaf to which must adhere, including that Field Roast products must remain vegan, with animal-product processing or animal ingredients strictly prohibited from its facilities. Furthermore, Lee demanded that all animal-derived foods cannot be cooked in Field Roast break rooms, that its company-sponsored food functions remain vegan, and that Field Roast products given as samples at trade shows do not contain animal products as accompaniments—with a strong preference not to sample Field Roast products near those that contain animal ingredients. Lee also stipulated that social media marketing of Field Roast will not involve animal products in photos nor will company donations be given to organizations that are not aligned with Field Roast’s vegan mission. Finally, Lee demanded that all furniture and materials within Field Roast’s offices must remain vegan.

More News

New Netflix Series Exposes Horrors of Animal Farming

Rotten—Netflix' new six-part docu-series—uncovers the corruption behind animal agriculture.
Read More »

Vegan Desserts Are 329 Percent More Popular on Pinterest

The social media platform released its top 100 trends, and vegan desserts were all the rage.
Read More »

LA Times Says to Follow #plantbased on Instagram Now

The publication advises readers to take advantage of the new Instagram feature by following the growing trend of plant-based foods.
Read More »

Dole Creates Star Wars-Themed Blue Vegan Smoothie

Fruit and vegetable brand Dole draws inspiration from Star Wars' Millennium Falcon for its new, and very blue, coconut milk-based vegan smoothie.
Read More »

Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »