News

Vegan Mini-Mall BuzzFeed Video Goes Viral

A clip about Portland's vegan mecca—comprised of a clothing store, bakery, tattoo shop, and grocery store—has gained three million views in 24 hours.

A one-minute video highlighting Portland’s vegan mini-mall—a partnership between clothing store The Herbivore Clothing Company, bakery Sweet Pea Baking Co., grocery store Food Fight!, and tattoo shop Scapegoat Tattoos—has received three million views in the 24 hours after it went live last Thursday. The video was created as part of the BuzzFeed Bring Me series where the popular media brand highlights innovative businesses, people, and food sensations. The clip opens with title text that states, “This is what vegan heaven looks like,” before focusing on the side-by-side vegan businesses that comprise Portland’s vegan mini-mall. The clip kicks off with footage of Sweet Pea Baking Co.’s croissants, bars, and cookies, then heads to grocery store Food Fight! to showcase its array of offerings including vegan cheese, a selection of meat alternatives, and soft serve ice cream. Scapegoat Tattoo—which uses all vegan ink and aftercare products—makes an appearance with its colorful art. Finally, the video pops into retail shop The Herbivore Clothing Company to document its selection of cruelty-free beauty products, animal-free leather wallets, and vegan-themed clothing. “Fun, delicious, cool, and compassionate living has wide and growing appeal,” Herbivore Clothing Company’s founder Michelle Schwegmann tells VegNews. “Our goal has always been to make being vegan an attractive choice. The video shows that the negative stereotypes of veganism have fallen away.” During the economic downturn in 2008, the four vegan businesses combined forces and moved into the mini-mall to become a one-stop shop for everything vegan.

More News

NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
Read More »

Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
Read More »

Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
Read More »

UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
Read More »

Legendary Canadian Rugby Player Starts Vegan Cheese Brand

Nick Blevins' vegan lifestyle improved his performance on the field so much that he established a plant-based cheese and yogurt company to educate others on the benefits of plants.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »