News

Field Roast Sets Vegan Rules for Acquisition

After its $120 million acquisition by meat company Maple Leaf Foods, Field Roast has set rules that will keep animal products out of the vegan company.

Last week, vegan brand Field Roast released a “Vegan Policy Affirmation” to mitigate the concerns consumers had regarding its recent $120 million acquisition by Canadian meat company Maple Leaf Foods. The document—which has been reviewed and approved by Maple Leaf—was prepared last week during a meeting held by Field Roast Founder David Lee and the company’s concerned vegetarian and vegan employees. The policy consists of nine points that Maple Leaf to which must adhere, including that Field Roast products must remain vegan, with animal-product processing or animal ingredients strictly prohibited from its facilities. Furthermore, Lee demanded that all animal-derived foods cannot be cooked in Field Roast break rooms, that its company-sponsored food functions remain vegan, and that Field Roast products given as samples at trade shows do not contain animal products as accompaniments—with a strong preference not to sample Field Roast products near those that contain animal ingredients. Lee also stipulated that social media marketing of Field Roast will not involve animal products in photos nor will company donations be given to organizations that are not aligned with Field Roast’s vegan mission. Finally, Lee demanded that all furniture and materials within Field Roast’s offices must remain vegan.

More News

Mena Suvari Has Vegan Epiphany at Moby's Restaurant

The newly vegan actress felt like an "a**hole" for bringing a leather handbag to Little Pine and has since veganized her closet.
Read More »

Pittsburgh Gets Its First Vegan Ice Cream Shop

Vegan cone and cake shop Sugar Spell Scoops will sell cashew-based scoops and whimsical unicorn cakes in the Sharpsburg borough in June.
Read More »

Meat Company Finds Americans Are Afraid of Hot Dogs

Meat brand Applegate finds that 47 percent of consumers are scared to discover the ingredients in hot dogs, while 24 percent of millennials never purchase them.
Read More »

Kat Von D Debuts 10th Anniversary Vegan Beauty Line

The animal activist launched a limited-edition, golden-hued vegan makeup collection inspired by her mother, husband, and other muses.
Read More »

Missouri Passes Bill Limiting Meat Labels to Dead Animals

Those in opposition to the bill—which purports it is alleviating consumer confusion around plant-based products—believe its passing is wrongly motivated by eliminating meat-industry competition.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »