Danone Leads $30M Investment in Plant-Based Brand

The dairy conglomerate continues to expand its portfolio, this time with coconut water brand Harmless Harvest, with the aim of capitalizing on the boom of the plant-based industry.

Coconut water brand Harmless Harvest secured a $30 million investment last week led by Danone Manifesto Ventures (DMV)—the investment arm of food brand Danone. Managing Director of DMV Laurent Marcel expressed that the investment is an opportunity to capitalize on the booming plant-based sector. “Harmless Harvest is a unique U.S. brand with a strong consumer base and a great growth potential in the attractive plant-based category,” Marcel said. “Harmless Harvest and Danone have highly aligned values combining business growth ambitions with a commitment to healthier nutrition and sustainable business practices.” Last year, Danone completed a $12.5 billion acquisition of WhiteWave Foods (parent company of plant-based brands Vega, Silk, So Delicious, and Alpro) to become “DanonWave” and committed $60 million to expand Silk’s Virginia plant-based milk production facility.

More News

Drake Ditches Meat

The musician confirms that he has no beef with vegetarians.
Read More »

Virgin Trains Debut Their First Vegan Cooked Breakfast

Commuters in the United Kingdom can now enjoy a hot pot of vegan hash browns, beans, mushrooms, and spinach aboard west coast Virgin trains.
Read More »

Acclaimed Chef to Open Vegan Convenience Store

Matthew Kenney's vegan New Deli in Venice, CA will offer a range of plant-based snacks, prepared foods, and organic wine and beer that customers can enjoy on the store's patio or at the nearby beach.
Read More »

Vegan Food Truck to Sell Chicken Nuggets in Boston

Inspired by the owner's childhood love of comfort foods, the sixteen-foot food truck will feature seitan-based fried foods.
Read More »

Nearly Half of Meat-Free Canadians are Millennials

New research shows that Canadians 35 years old and younger are three times more likely to identify as vegan or vegetarian, while the largest meatless population in Canada resides in British Columbia.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »