News

LA's Umami Burger Unveils Impossible Burger

The meat-centric craft burger chain adds plant-based Impossible Burger patty to the menu at nine Southern California locations.

Los Angeles-based chain Umami Burger—with 24 nationwide locations and one in Japan—added the vegan Impossible Burger to the menu of its nine Southern California locations yesterday. The chain is promoting the new meatless option—which at this time cannot be made vegan, according to Umami Burger’s Facebook—as being “made for people who love meat, entirely from plants.” According to Impossible Foods’ founder Patrick Brown the goal of the company is to replace animal meat in traditional restaurant chains globally. “We encourage our restaurant partners to include vegan versions of the Impossible Burger on their menu,” Impossible Foods’ stated on its Facebook page. “However, our primary focus during our launch is to introduce meat eaters to the Impossible Burger so that we can have the greatest possible impact on our environment.” Brown launched the plant-based patty to widespread media attention last summer, debuting at high-end restaurants such as San Francisco’s Jardinière and New York’s Momofuku Nishi. Currently, the burger is available vegan as-is in several restaurants including vegan eatery Crossroads Kitchen in Los Angeles, Italian restaurant Vina Enoteca in Palo Alto, CA, and in three chef-created dishes at Andrea’s restaurant at the Wynn hotel in Las Vegas, NV. Impossible Foods is gearing up for a massive expansion by way of constructing an upgraded production facility in Oakland, CA in order to reach its goal of distributing to 1,000 restaurants nationwide by the end of the year.

More News

Vegan Cupcakes Debut at Starbucks

Select South Florida locations of the major coffeehouse will now stock vegan passionfruit cupcakes courtesy of local vegan bakery Bunnie Cakes.
Read More »

Escaped Brooklyn Bull Rescued by NJ Sanctuary

A terrified bull became an internet sensation this week after escaping a slaughterhouse and roaming Prospect Park before finding safety at Skylands Animal Sanctuary.
Read More »

Dietitian-Backed Vegan Support Program Debuts in US

The new nutrition program—developed by registered dietitians—teaches people how to become life-long vegans.
Read More »

Leonardo DiCaprio Invests in Vegan Brand Beyond Meat

The mega-celebrity puts his money where his mouth is in an effort to advance the future of plant-based meat.
Read More »

Boston Celtics' Kyrie Irving Adopts Plant-Based Diet

The professional basketball player reveals he is moving away from animal products this season to fuel his performance.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »