News

Ex Coca-Cola Executive Joins Beyond Meat Team

Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.

Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.

More News

Al Gore's New "Resign Trump" Video Promotes Veganism

A new viral video interview with the eco-warrior politician promotes consuming a plant-based diet to fight climate change.
Read More »

Upscale Toronto Eatery Opens Spinoff Vegan Burger Spot

Planta Burger will take over a shuttered fish restaurant as the latest installment of the plant-based restaurant expansion of Chase Hospitality Group.
Read More »

New Vegan Group Launches to Promote Diversity

Nonprofit organization Encompass aims to build an inclusive animal-rights movement to help veganism achieve its maximum potential.
Read More »

World's Largest Meat Company Profits Drop 80 Percent

Troubled Brazilian meat giant JBS reports massive dip in earnings after global meat scandal.
Read More »

New Plant-Based Culinary Course Comes to Florida

McFatter Technical School launches its first plant-based cooking course to prepare future chefs to work in the growing plant-based restaurant industry.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »