Okja Release Spikes "Vegan" Google Searches by 65 Percent

The moving blockbuster about a lovable pig destined for slaughter is raising questions about eating animals, pushing viewers to actively seek vegan resources.

According to animal-rights organization People for the Ethical Treatment of Animals (PETA), animal-rights-themed film Okja is responsible for a 65-percent increase in Google searches for the term “vegan.” The film was released mid-May and by late June, Google searches for the term “vegan” hit levels equivalent to those that occur around New Year’s annually—a time when people make resolutions often related to pursuing a better diet and lifestyle. The film—which stars actress Tilda Swinton and is produced by South Korean director Bong Joon-ho—follows the relationship of Mija (played by child actress Ahn Seo-hyun) as she forms an emotional bond with titular character Okja (a “superpig” that’s destined for slaughter). PETA predicts that the increase in “vegan” Google searches will continue thanks to the vegan documentary What the Health, which has been recently credited for a boom in new vegan customers at restaurants across the Dallas, TX area. "In July alone, PETA received more than 21,000 requests for our vegan starter kits—double the number of an average month," PETA's Vice President Colleen O'Brien tells VegNews. "These powerful films are creating a new generation of vegans, one screening at a time."

More News

World's Last Male Northern White Rhino Dies

Horn poaching has led to the decimation of the rare subspecies of African rhino, with only two females left on Earth.
Read More »

Virgin Trains Debut Their First Vegan Cooked Breakfast

Commuters in the United Kingdom can now enjoy a hot pot of vegan hash browns, beans, mushrooms, and spinach aboard west coast Virgin Trains.
Read More »

50 Percent of Meals at One CA School District are Vegan

Children in Santa Barbara school cafeterias are raving about vegan brand Hungry Planet's soyrizo quesadillas, crispy chicken burgers, spaghetti and meatballs, beef nachos, and chicken alfredo.
Read More »

Domino's New Zealand Might Soon Offer Vegan Cheese

The international chain is polling Kiwi consumers on social media to ascertain demand for vegan cheese—a move that landed Follow Your Heart's mozzarella on menus across Australia in January.
Read More »

YouTube Stars Rhett and Link Veganize Arby's

The comedy duo's wildly popular Good Mythical Morning YouTube series heads to Arby's, Wendy's, and McDonald's for the vegan edition of their segment Fast Food Secret Menu Hacks.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »