News

Ex Coca-Cola Executive Joins Beyond Meat Team

Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.

Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.

More News

James Cameron to Release Vegan Documentary

The Game Changers will highlight a broad range of plant-based athletes, soldiers, and cultural icons to show that nobody needs animal products to thrive.
Read More »

Vegan Burger Shop to Open in Seattle Whole Foods

Oregon's Next Level Burger will launch at the Roosevelt Square Whole Foods Market this August.
Read More »

LA Bistro Debuts Adjacent Vegan Brewery

Los Angelenos can now pair Sage Vegan Bistro's plant-based pastries with cruelty-free craft beer in the eatery's new taproom.
Read More »

Meat Industry Asks EU to Ban "Meat" Label on Veg Food

European meat processors propose that consumers are misled by terms such as "vegetarian chicken" and "meat replacer."
Read More »

Leonardo DiCaprio Invests in Vegan Chickpea Brand

Vegan snack company HIPPEAS gets a celebrity capital boost to help hit the company's goal of tripling revenue this year.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »