News

Grilled Cheese Truck Transforms into Vegan Restaurant

Virginia-based Cheesy Rider is removing all animal products for the upcoming restaurant Urbavore.

Lynchburg, VA-based grilled cheese truck Cheesy Rider will cease operations at the end of the month to be reborn as a fully vegan restaurant called Urbavore. Owners Elizabeth Russell and Matthew Kaplan adopted a vegan diet shortly after launching the truck in 2015 but were fearful that their business would falter if they removed animal products from the menu. To test vegan demand, the owners served only vegan soups on the truck and gave customers the option of making any grilled cheese sandwich vegan with Follow Your Heart cheeses. “Cheesy Rider was a successful full-vegetarian food truck in a town with only one fully vegetarian restaurant,” Russell tells VegNews, “and very few vegan options.” At Urbavore, the duo will serve an expanded menu of burgers, sweets, breakfast items, and “sammiches” such as the vegan crab-filled Crabbie Cakes, the Banh Mi Chay, and the Cheesy Rider—a weekly vegan grilled cheese special sandwich that recalls the restaurant's food truck past. “While operating Cheesy Rider,” Russell said, “we learned that there are a lot of vegans here who want to eat out, to have a restaurant they can go to and not be the picky vegan at the table.” Russell and Kaplan plan to open Urbavore on December 1 with the hope that Cheesy Rider customers follow them to their new, all-vegan endeavor.

More News

Team Canada Wears All-Vegan Uniforms at Olympics

Animal-rights activists praise apparel brand Hudson's Bay Company for outfitting this year's Olympians in animal-free outwear.
Read More »

Photographer Creates the Most Vegan Proposal Ever

Popping the question with the help of an avocado is gaining traction thanks to Amsterdam food stylist Colette Dike.
Read More »

Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »

Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
Read More »

PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »