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Tyson Increases Investment in Vegan Brand Beyond Meat

The meat company is looking to expand its holding in the vegan company as the plant-based protein industry continues to boom.

Meat company Tyson Foods announced yesterday that it raised its holding by an undisclosed percentage in plant-based brand Beyond Meat. Tyson—the world’s largest meat producer—initially invested in the company in exchange for a five-percent stake in October and revealed this week that it participated in Beyond Meat’s most current investment round, which raised $55 million. On a recent North Carolina Public Radio show, Tyson CEO Tom Hayes explained the company’s strategy, stating that the meat giant is looking to support products that consumers want, which includes plant-based alternatives to meat. The company's popular vegan burger, the Beyond Burger, launched in the meat department at a Colorado Whole Foods Market last year and, with the help of capital funding, recently hit the milestone of 5,000 points of distribution nationwide, including grocery chains Safeway, Krogers, and Stater Bros., along with nearly 500 locations of fast-food restaurant TGI Fridays.

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Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
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Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
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Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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