News

Vegan Meatballs Pave the Way for Standalone IKEA Café

IKEA's newest food offerings—such as the vegan version of its Swedish meatballs—have helped to increased sales at the furniture company to $1.8 billion last year.

International furniture company IKEA is looking to further capitalize on the popularity of its food offerings. According to media outlet Curbed, the introduction of new food items—including a vegan version of its famed Swedish meatballs—has driven the company’s sales up from $1.5 billion in 2013 to $1.8 billion in 2016, with 30 percent of customers currently visiting IKEA for the in-store restaurant alone. As such, IKEA is considering launching more food-focused ventures such as a standalone café and has recently tested several food pop-up shops in Europe. “I hope in a few years our customers will be saying, ‘IKEA is a great place to eat—and, by the way, they also sell some furniture,” IKEA’s Managing Director Michael La Cour said. Last summer, IKEA launched its #TogetherWeEat campaign in which a food truck traveled across country to promote the furniture giant’s food offerings (including vegan meatballs). IKEA began offering vegan meatballs, with a vegan sweet potato-based sauce, in early 2015 after coalescing to pressure from animal-rights group People for the Ethical Treatment of Animals to expand its plant-based food options.

More News

Jon Bon Jovi Removes Leather from His Clothing Line

In a move that's bigger than '80s rocker hair, the musician's denim company Hart N Dagger will replace leather tags with vegan materials.
Read More »

Vegan Bacon Cone Rolls into London

The owners of the world's only vegan fried chicken shop are debuting a seitan-based bacon, shaped into a cone, stuffed with fried chicken, and topped with vegan cheese sauce.
Read More »

Hampton Creek to License Clean Tech to Meat Companies

Company CEO Josh Tetrick is negotiating with 10 global meat industry giants to remove traditional animal agriculture in favor of his brand's technology.
Read More »

German International School in India Goes Vegan

The school now serves children plant-based foods including vegan meat and cheese made on campus.
Read More »

P90X Founder Tony Horton Sticks to Vegan Diet

The fitness celebrity is drinking vegan protein shakes and has eliminated animal products in the pursuit of ultimate health and wellness.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »