News

Vegan Meatballs Pave the Way for Standalone IKEA Café

IKEA's newest food offerings—such as the vegan version of its Swedish meatballs—have helped to increased sales at the furniture company to $1.8 billion last year.

International furniture company IKEA is looking to further capitalize on the popularity of its food offerings. According to media outlet Curbed, the introduction of new food items—including a vegan version of its famed Swedish meatballs—has driven the company’s sales up from $1.5 billion in 2013 to $1.8 billion in 2016, with 30 percent of customers currently visiting IKEA for the in-store restaurant alone. As such, IKEA is considering launching more food-focused ventures such as a standalone café and has recently tested several food pop-up shops in Europe. “I hope in a few years our customers will be saying, ‘IKEA is a great place to eat—and, by the way, they also sell some furniture,” IKEA’s Managing Director Michael La Cour said. Last summer, IKEA launched its #TogetherWeEat campaign in which a food truck traveled across country to promote the furniture giant’s food offerings (including vegan meatballs). IKEA began offering vegan meatballs, with a vegan sweet potato-based sauce, in early 2015 after coalescing to pressure from animal-rights group People for the Ethical Treatment of Animals to expand its plant-based food options.

More News

Victoria's Secret Model Helps Launch Vegan Shoe Line

South African supermodel Candice Swanepoel collaborated with LA-based shoe company Mara & Mine to create its first vegan collection.
Read More »

New Study Finds Plants Slash Diabetes Risk by 18 Percent

A 19-year study found that consuming plant-protein greatly reduces the risk of developing type 2 diabetes.
Read More »

Kentucky Vegan Jerky-Maker to Open Café

Stanley Chase—the man behind Louisville Vegan Jerky—will launch Morels Cafe with sandwiches, a meat and cheese counter, pop-tarts, and jerky snacks.
Read More »

Super Band DREAMCAR Embarks on Vegan Tour

Bassist and former No Doubt member Tony Kanal and frontman Davey Havok (of AFI fame) want nothing to do with animal products on their band's nationwide tour.
Read More »

Musical Meatless Monday Event Premieres

Live performers and plant-based lifestyle lecturers will be entertaining the public at an entirely meatless, musical dining experience.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »