News

LA's Umami Burger Unveils Impossible Burger

The meat-centric craft burger chain adds plant-based Impossible Burger patty to the menu at nine Southern California locations.

Los Angeles-based chain Umami Burger—with 24 nationwide locations and one in Japan—added the vegan Impossible Burger to the menu of its nine Southern California locations yesterday. The chain is promoting the new meatless option—which at this time cannot be made vegan, according to Umami Burger’s Facebook—as being “made for people who love meat, entirely from plants.” According to Impossible Foods’ founder Patrick Brown the goal of the company is to replace animal meat in traditional restaurant chains globally. “We encourage our restaurant partners to include vegan versions of the Impossible Burger on their menu,” Impossible Foods’ stated on its Facebook page. “However, our primary focus during our launch is to introduce meat eaters to the Impossible Burger so that we can have the greatest possible impact on our environment.” Brown launched the plant-based patty to widespread media attention last summer, debuting at high-end restaurants such as San Francisco’s Jardinière and New York’s Momofuku Nishi. Currently, the burger is available vegan as-is in several restaurants including vegan eatery Crossroads Kitchen in Los Angeles, Italian restaurant Vina Enoteca in Palo Alto, CA, and in three chef-created dishes at Andrea’s restaurant at the Wynn hotel in Las Vegas, NV. Impossible Foods is gearing up for a massive expansion by way of constructing an upgraded production facility in Oakland, CA in order to reach its goal of distributing to 1,000 restaurants nationwide by the end of the year.

More News

Luxury Hotel Adds Vegan Butcher's Meats to Menus

The Herbivorous Butcher's vegan meats are now available at luxe Loews Minneapolis Hotel as part of the chain's new Flavor by Loews Hotels initiative.
Read More »

Miyoko's Debuts Philadelphia-Style Vegan Cream Cheese

The vegan cheese company is expanding its product line thanks to a new state-of-the-art factory.
Read More »

Vegan Ground Beef Expands to 600 Stores in Denmark

Dansk Supermarked—the country's largest retailer—has made the Danish version of Beyond Burger available to 1.5 million shoppers.
Read More »

Vice News Likens Dairy Farm to The Handmaid's Tale

A Michigan dairy farmer forcibly impregnates cows with embryos of elite cows to create genetically superior animals, unlike the dystopian storyline of Hulu original The Handmaid's Tale.
Read More »

Indian Startup Debuts Vegan Mutton

Good Dot has developed a vegan replacement for mutton—India's second most-consumed meat—in an effort to fight the country's increased meat consumption.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »