News

Ex Coca-Cola Executive Joins Beyond Meat Team

Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.

Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.

More News

Walmart Urges Suppliers to Make More Vegan Food

The retail giant asks its companies to produce more plant-based foods to keep up with demand.
Read More »

Teens Drink 550 Percent More Vegan Milk Than Gen X

New research shows people between the ages of 16 and 24 are consuming more coconut oil, avocados, non-dairy milk, dark chocolate, tofu, and quinoa than their older counterparts.
Read More »

Wilson Chandler Credits Vegan Diet for Return to NBA

The Denver Nuggets' forward is returning to the NBA feeling lighter, stronger, and more energetic after adopting a plant-based diet.
Read More »

RZA's Vegan Apparel Goes on Display at SF Museum

A collection of vegan apparel from famed Wu-Tang Clan member RZA is on display at the Asian Art Museum, marking the museum's first ever collaboration with a fashion line.
Read More »

Pamela Anderson Urges Kim Kardashian to Ditch Fur

The actress appears on Good Morning Britain to nudge the reality star to make more compassionate fashion choices.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »