News

Vegan Fashion Brand Raises $65K in Customer Capital

NYC-based VAUTE Couture became the first fashion label to offer customers a chance to own a piece of the vegan pie through its customer equity investment program.

In June, vegan fashion brand VAUTE Couture launched a new investment program and raised more than $65,000 in only a few weeks. Since May 2016, consumers (aka, unaccredited investors) have been legally able to invest in companies in exchange for convertible notes that turn into a stock option after two years. VAUTE—founded in 2009 by vegan entrepreneur/model Leanne Mai-ly Hilgart—is offering a program in which customers can profit from the growth of vegan fashion. Unlike the high risk of investing in startups—usually dominated by the wealthy—or the donation model of crowdfunding platforms such as Kickstarter, this program allows investors to help an established, ethically motivated brand move forward and reap the benefits of its success. “If we have [this type of] support, we can reach bigger markets of people who typically buy Canada Goose or wool coats, through paid marketing campaigns, and more textile development,” Mai-ly Hilgart tells VegNews. “For every three wool-free VAUTE coats sold, a sheep doesn't have to endure one year of factory farming, which ends in slaughter. For every down-free VAUTE coat sold, three to four geese aren't live-plucked.” The forward-thinking brand opened a retail location in Manhattan, NY last August and sells designer vegan coats, formal wear, casual items, and swimwear.

More News

Vegan Desserts Are 329 Percent More Popular on Pinterest

The social media platform released its top 100 trends, and vegan desserts were all the rage.
Read More »

LA Times Says to Follow #plantbased on Instagram Now

The publication advises readers to take advantage of the new Instagram feature by following the growing trend of plant-based foods.
Read More »

Dole Creates Star Wars-Themed Blue Vegan Smoothie

Fruit and vegetable brand Dole draws inspiration from Star Wars' Millennium Falcon for its new, and very blue, coconut milk-based vegan smoothie.
Read More »

Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
Read More »

Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »