News

Meat Company Buys Vegan Brand for $120M

Canada's Maple Leaf Foods makes its second acquisition of a meatless brand, this time for $120 million.

Canadian meat company Maple Leaf Foods announced this week its acquisition of Seattle-based vegan brand Field Roast for $120 million. Field Roast—which reported sales of $38 million—is known for its grain-based meats and Chao dairy-free cheese slices. “The acquisition of Field Roast complements and expands our portfolio in the fast-growing North American market for alternative proteins," Maple Leaf CEO Michael McCain said. "It also aligns with our vision to be a leader in sustainable protein and create shared value through making a positive social impact. Field Roast has built brand leadership through focusing on quality, craftsmanship, and taste, and its acquisition will allow Maple Leaf to fuel growth in the category through investment, brand building, and innovation.” This is the second vegan acquisition for the meat giant, as it acquired plant-based meat brand Lightlife for $140 million in February. "One thing is for certain," Field Roast CEO David Lee said in a statment. "We are as committed as ever to the vegan movement, keeping our products vegan, and creating a more beautiful and peaceful world to live in."

More News

Veganism Fueling Global Demand for Coconut Milk

The coconut milk industry is expected to boom as the world population continues to steer clear of cow's milk.
Read More »

Abused-Animal Sanctuary in Mississippi Gets a Facelift

Newly reimagined Hope Animal Sanctuary features 20 tiny houses that serve as comfortable habitats for rescued animals.
Read More »

Utah Mayor Goes Vegan to Set Example for Citizens

Park City Mayor Andy Beerman will not consume animal products for 10 days—and possibly beyond—to show city residents that plant-based eating is easy.
Read More »

UK Makeup Guru Says Vegan is "The Right Thing to Do"

Jessica Rose urges makeup artists to use only vegan products to avoid supporting animal exploitation for vanity's sake.
Read More »

Karlie Kloss Touts Beyond Burger as the Future of Meat

The Victoria's Secret supermodel—and founder of female empowerment brand Kode with Klossy—visits Beyond Meat's California production facility and chats with Top Chef winner Brooke Williamson about the revolutionary plant-based patty.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »