News

Unilever Joins Plant Meat Matters Consortium

The corporation will work with The Vegetarian Butcher, amongst others, to advance the development of plant-based steak.

Food development project Plant Meat Matters (PMM) welcomed several new partners to its consortium—including multinational food corporation Unilever, ingredient suppliers Avril and Ingredion, and flavor specialists Givaudan. The project is spearheaded by researchers at Wageningen University who are working to develop a plant-based alternative to steak. The first iteration of PMM’s product was unveiled at Netherlands-based meat alternative company The Vegetarian Butcher’s “Plant-Based Plant” facility in 2015. PMM has since partnered with eight companies in a variety of industries to bring its plant-based steak—made using “sheer cell technology” with protein sources such as pea, soy, wheat, and lupin—to consumers by 2019. All new partners will be working in concert to create the plant-based steak, and Unilever will co-brand the product with The Vegetarian Butcher under its Dutch Unox brand. “We are proud to have such a broad consortium that covers the full production chain,” Wageningen University professor Atze Jan van der Goot told FoodNavigator. “It makes this project very powerful, in our opinion.” According to van der Goot, this innovative protein will complement existing plant-based meats available through companies such as Impossible Foods. PMM researchers have made their work public in order to inspire other food scientists to develop meat alternatives to feed the growing world population.

More News

Stephen Colbert Confirms Jon Stewart is Vegan

The compassionate comedian is officially vegan and has the abs to prove it.
Read More »

Lady Gaga Stylist Debuts Vegan Fashion Line for Dogs

Designer Christian Cowan creates 14 vegan accessories for dogs inspired by iconic looks worn by Lady Gaga and Miley Cyrus.
Read More »

Texas Vegan Burger Shop Grows into Mini-Chain

San Antonio-based Earth Burger will expand its vegan fast-food concept across Texas and to Minnesota with a location inside Mall of America this spring.
Read More »

Quartz Builds Vegan-Friendly Latke Recipe Bot

A new program is tweeting latke recipes—made vegan with simple swaps—every hour throughout Hanukkah.
Read More »

Luxury Hotel Adds Vegan Butchers’ Meats to Menus

The Herbivorous Butcher's vegan meats are now available at luxe Loews Minneapolis Hotel as part of the chain's new Flavor by Loews Hotels initiative.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »