News

Vegan Actress Sparks Tempeh Bacon Frenzy at Whole Foods

Tabitha Brown's viral video about the TTLA—a vegan BLT sandwich that the actress, now famously, spikes with a pickle—prompts Whole Foods to expand the vegan lunch option to deli counters nationwide.

Vegan actress Tabitha Brown sparked a sandwich sensation that resulted in the expanded distribution of the “TTLA” at deli counters at Whole Foods Markets nationwide. Brown posted a video to Facebook in December of herself enjoying the sandwich—made with garlic aioli, Lightlife tempeh bacon, tomato, lettuce, and avocado—in her car, exclaiming that the meal was so delicious that her life was changing right before her eyes. “Honey, I’m looking around, and stuff looks different,” Brown joked. “That’s how good it is.” The actress, who transitioned to a vegan diet last year, told VegNews that she did not expect the video—which currently has more than 1 million views—to go viral. “The TTLA changed my life by making my taste buds experience new heights on my vegan journey,” Brown said. “I absolutely love animals, but I can’t deny that only five short months ago I was eating them. So I guess what I can say is the more people who are willing to try the TTLA, the more animals [are] saved in that moment.” Several of Brown’s followers have since requested the sandwich at their local Whole Foods deli counters—with varying levels of success. Officially called the “Smoky TTLA,” the sandwich was initially created by employee Dennis Horton for the Santa Monica, CA location of the grocery chain and was available only at select locations in the Southwest and Southern Pacific regions. Whole Foods responded to the increased demand for the TTLA by publishing a blog post dedicated to Brown and expanding the availability of the now-famous sandwich to more than 150 additional locations nationwide—with an additional 14 locations in Canada. “My favorite part about being vegan,” Brown said, “is the fun of discovering new things to eat, and I think if more people know that, they will be willing to try it.” For those looking to sample the TTLA, Brown—who hosts humorous Facebook Live vegan cooking demonstrations every evening—advises to add a pickle for maximum enjoyment.

More News

Veganism Fueling Global Demand for Coconut Milk

The coconut milk industry is expected to boom as the world population continues to steer clear of cow's milk.
Read More »

Abused-Animal Sanctuary in Mississippi Gets a Facelift

Newly reimagined Hope Animal Sanctuary features 20 tiny houses that serve as comfortable habitats for rescued animals.
Read More »

Utah Mayor Goes Vegan to Set Example for Citizens

Park City Mayor Andy Beerman will not consume animal products for 10 days—and possibly beyond—to show city residents that plant-based eating is easy.
Read More »

UK Makeup Guru Says Vegan is "The Right Thing to Do"

Jessica Rose urges makeup artists to use only vegan products to avoid supporting animal exploitation for vanity's sake.
Read More »

Karlie Kloss Touts Beyond Burger as the Future of Meat

The Victoria's Secret supermodel—and founder of female empowerment brand Kode with Klossy—visits Beyond Meat's California production facility and chats with Top Chef winner Brooke Williamson about the revolutionary plant-based patty.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »