News

Plant-Based Foods Slated to Be Mega-Trend of 2018

New research shows that next year, vegan cheese will become commonplace in restaurants, plant-based meat will gain traction, and big brands will launch more vegan ice cream options.

A new report titled “Food & Beverage Forecast” compiled by market research firm Baum + Whiteman predicts that plant-based food will be the top “mega-trend” of 2018. During the previous year, the report stated, vegan-related Google searches increased by 90 percent, plant-based food consumption among Americans rose to 83 percent (with 56 percent of consumers choosing plant-based milk, in particular), and 35 percent of consumers chose alternative sources of protein over red meat. The report also explained that consumers are increasingly demanding plant-based options—particularly younger segments such as Generation X and millennials—and traditional restaurants (such as McDonald’s) are beginning to respond. According to Baum + Whiteman, restaurants in 2018 will increasingly offer dishes that are not meant to be customized to be vegan but rather target plant-based eaters themselves, while emerging vegan restaurants will seek higher-level investors. “Vegan ‘cheese’ on burgers and pizza will become commonplace,” the report states. “In fact, the quotes around ‘cheese’ will disappear.” On the retail side, the report predicts ice cream launches will boom following the lead of Ben & Jerry’s, Häagen-Dazs, and Van Leeuwen Artisan Ice Cream.

More News

Vegan Egg Just Scramble Expands to Washington DC

Food technology startup JUST expands its vegan mung bean-based scrambled egg replacer to Equinox, the second restaurant to offer the innovative product in the United States.
Read More »

Cultured Koji Dog Food Has More Protein Than Steak

An independent study found that new clean-meat startup Wild Earth's fungus-based companion animal foods contain 45-percent protein by weight—compared to only 24-percent found in steak.
Read More »

Vegan Narwhal Ice Cream Debuts for Summer

Ottawa ice cream shop Little Jo Berry's honors the "unicorn of the sea" with a blue-hued, horned, and totally vegan frozen treat.
Read More »

New Vegan Grocery Store Opens in North Carolina

In addition to a variety of grocery items, Wilmington's new store UpBeet Market features a vegan jerky tower, beer-filling station, and a variety of dairy-free cheeses.
Read More »

800 Sets of Vegan Frosting Sell in 10 Minutes on QVC

Home-shoppers snatch up Dollop Gourmet's vegan frostings made by Cupcake Wars winner and author Heather Saffer.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »