--%> Ex Coca-Cola Executive Joins Beyond Meat Team
News

Ex Coca-Cola Executive Joins Beyond Meat Team

Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.

Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.

More News

Stella McCartney to Replace Silk with Vegan Fibers

The vegetarian designer will debut a dress made entirely from vegan, yeast-based silk at New York's Museum of Modern Art in October.
Read More »

KFC's New "Whole Chicken" Commercial Backfires

The fast-food chicken chain inadvertently helps people make the connection between KFC's wings, thighs, and breasts—and the intelligent animals killed to make them.
Read More »

Vegan Burgers Shake Up New Zealand's Meat Industry

Innovators in Silicon Valley are creating meat and dairy alternatives that a prominent executive says will pose major threats to New Zealand's animal-agriculture industry.
Read More »

"Wagyu" Cows Fed Expired Milk Chocolate

"Japanese-style" cows are fed a mix of expired Cadbury's milk chocolates, other candy, and cookies—in amounts that are the human equivalent of one bar of chocolate per day.
Read More »

Mean Girls Vegan Makeup Brush Set Coming Soon

The cult classic film will be the theme of vegan beauty brand Spectrum Collections' new makeup brush set sold in a "Burn Book" case.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »