News

Vegan Meatballs Pave the Way for Standalone IKEA Café

IKEA's newest food offerings—such as the vegan version of its Swedish meatballs—have helped to increased sales at the furniture company to $1.8 billion last year.

International furniture company IKEA is looking to further capitalize on the popularity of its food offerings. According to media outlet Curbed, the introduction of new food items—including a vegan version of its famed Swedish meatballs—has driven the company’s sales up from $1.5 billion in 2013 to $1.8 billion in 2016, with 30 percent of customers currently visiting IKEA for the in-store restaurant alone. As such, IKEA is considering launching more food-focused ventures such as a standalone café and has recently tested several food pop-up shops in Europe. “I hope in a few years our customers will be saying, ‘IKEA is a great place to eat—and, by the way, they also sell some furniture,” IKEA’s Managing Director Michael La Cour said. Last summer, IKEA launched its #TogetherWeEat campaign in which a food truck traveled across country to promote the furniture giant’s food offerings (including vegan meatballs). IKEA began offering vegan meatballs, with a vegan sweet potato-based sauce, in early 2015 after coalescing to pressure from animal-rights group People for the Ethical Treatment of Animals to expand its plant-based food options.

More News

UK Supermarket Launches Vegan Mince Pies

Just in time for Christmas, Asda creates a new plant-based alternative to the traditional British sweet snack.
Read More »

Farm Sanctuary Gala Invites Attendees to Wear PJs

Animal-rights organization Farm Sanctuary hosts its first virtual charity gala, where guests can attend the function from their couch while enjoying dinner courtesy of vegan meal delivery service Veestro.
Read More »

What the Health Nominated for Major Film Award

The popular film that drove celebrities, athletes, and musicians to adopt plant-based diets for optimal health is now up for an NAACP award.
Read More »

Airline Adds Vegan Menu to Meet Passengers' Demands

International airline Jetstar now serves falafel, lentil and quinoa salad, and more after receiving frequent requests for vegan food options.
Read More »

VegNews Receives Award for Taking Veganism Mainstream

The Factory Farming Awareness Coalition honored the media company at its year-end gala.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »