Cultured Fish Will Equal Price of Bluefin Tuna by 2019
Technology startup Finless Foods promises price parity to tuna, making it easy for consumers to eat fish without destroying the ocean.
Technology company Finless Foods announced this month it plans to offer its “cultured” or “clean” fish (made in a lab setting using an infinitesimal amount of fish cells) for the same price as expensive bluefin tuna by 2019. Finless CEO Mike Seldon chose to focus on being price competitive with that particular species of fish due to its fluctuating status as an endangered species. Seldon created a prototype in September for $19,000 per pound, and said the team has been able to reduce that amount by 50 percent in recent months. He expects the price to continue dropping dramatically as advancements are made in clean meat technology. “Initially, quantities will be limited,” Seldon told Foodnavigator USA, “and we’ll be working with chefs in high-end restaurants, doing some really interesting things just to spark a conversation and get the public to understand who we are—before going into grocery stores and other places.” Seldon explained that the company is currently closing a seed-funding round with investors who are interested in the future of food. “But our ultimate goal is to bring the price down so that consumers can have a choice of cheap albacore or skipjack tuna—or our high quality bluefin tuna, without any contaminants—for the same price.” Companies such as Hampton Creek and Memphis Meats are currently working on similar technologies with the ultimate goal of removing animal slaughter from the food industry.
Beyoncé Debuts New Vegan Meal-Planning App
The 22 Days Nutrition program—which the singer co-owns with nutritionist Marco Borges—has launched a new meal-planning feature to make vegan food accessible to all.
Read More »
Costco Sells 1 Million Vegan Burgers in 60 Days
Don Lee Farms' organic plant-based burger exceeded sales expectations and will soon be available in restaurants and the brand's other partner stores.
Read More »
James Cameron Hopes Veganism Will Make Viagra Obsolete
The celebrated director discusses The Game Changers, a film that showcases the benefits—such as longer-lasting and more frequent erections—of a plant-based diet.
Read More »
German Brand Develops Vegan Mushroom Shoe Line
Mushroom leather is the latest alternative to animal leather.
Read More »
Casey Neistat: Impossible Slider Is "Beefier Than Beef"
During a taste-test in Brooklyn, the respected YouTube personality said the animal-based cheeseburger at White Castle tasted "like mush," while the new plant-based Impossible Slider tasted "like meat."
Read More »
More Flashbacks
- Popular Burger Chain Debuts Vegan Beetnik Burger
- Delivery Service Veganizes Meghan Markle's Favorite Dish
- Plant-Based Pork to Curb Meat Consumption in Asia
- Bentley Designer Predicts Animal-Free Future for Cars
- Former Beyond Meat Chef Debuts New Vegan Bacon Chips
- Four New Vegan Dishes Hit Whole Foods Markets
- Canada Gets Its First Vegan Vending Machine
- Anthony Bourdain Says Plant Foods Help End World Hunger
- France Bans Use of "Meat" for Plant-Based Products
- Israeli Salami Brand Debuts Vegan Meat Line
- Vegan Burger Bar Pops Up for Earth Day
- 100,000-Square-Foot Vegan Block Party Hits LA
- Luxe Shop Debuts Vegan Avocado-Shaped Ice Cream
- IKEA Promotes Plant-Based Eating for Earth Day
- '50s Style Vegan Diner Opens in Michigan
- Vegan Chicken Nugget Startup Raises $1 Million
- Impossible Foods Makes First International Debut
- Cleveland Chef Debuts Bitchy Vegan Homo Cooking Show
- Vegan Girl Scout Thin Mint Chickpea Snacks Debut in June
- Vegan Tacos Win Food Battle Against Fish Tacos
