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New Nike Commercial Promotes Plant-Based Diet

NBA player Kyrie Irving credits his plant-based diet for his phenomenal dribbling skills in a new Nike advertisement.

Professional basketball player Kyrie Irving of top Eastern Conference team Boston Celtics promoted a plant-based diet in a new Nike commercial. The advertisement featured a number of athletes and focused on Irving, who dribbled a ball with background music provided by the Boston Philharmonic. During the closing scene of the one-minute commercial, football player Rob Gronkowski of the New England Patriots asked Irving how he dribbled so fast. “Simple,” Irving responded. “Plant-based diet.” While the shoe line promoted in the commercial is not vegan, Irving—an early contender for the coveted MVP title in 2018—has praised his newly adopted plant-based diet in recent months. “I mean,” Irving told sports media outlet Bleacher Report in November, “I'm not eating a whole bunch of animals anymore. Once you become awake, you don't see that stuff anymore.” A growing number of professional athletes—including fellow professional basketball players Damian Lillard, Jahlil Okafor, Wilson Chandler, and JaVale McGee—have adopted a plant-based diet to boost their performance and longevity on the court.

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Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
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Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
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Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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