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Dubai's Popular Vegan Makeup Brand Lands in US

Luscious Cosmetics is now available in the States to bring a wide array of makeup products geared toward people of all colors.

Dubai-based vegan makeup brand Luscious Cosmetics recently expanded its distribution to the United States. Founder Mehrbano Sethi created the company in 2007 while attending college in Boston and formulated her line to match the diverse range of her friends’ skin tones. “Luscious Cosmetics brings a multicultural, truly international perspective to beauty,” Sethi told media outlet Popsugar. “We have been vegan and cruelty-free since we launched, before it was trendy to do so.” According to Sethi, Luscious Cosmetics is inspired by a “Southeast Asia meets Hollywood” aesthetic and is built to withstand humidity and heat. Earlier this summer, vegan makeup brand Mented Cosmetics debuted a nail polish line in three tones with the mission of helping people of color achieve the “nude” look.

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Green Day and Kat Von D Collaborate on Vegan Eyeliner

Billie Joe Armstrong has teamed with vegan beauty mogul Kat Von D on her upcoming, animal-friendly makeup product.
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All-You-Can-Eat Vegan Pizza Night Hits Liverpool

Liverpool's Santa Maluco entices diners with unlimited wood-fired vegan pizzas featuring mock duck, vegan cheese, and Big Mac sauce.
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Danone's New Vegan Brands Drive $760M Profit Spike

The $12.5 billion acquisition of WhiteWave—known for its plant-based brands—proves to be a profitable move for the French yogurt brand.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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