"Fattest City" Mayor Inspires Launch of New Vegan Group

Jackson, MS mayor Chokwe Lumumba increases plant-based awareness after accepting Pamela Anderson's challenge to go vegan for one month.

New vegan group Plant Based Health Mississippi (PBHM) recently launched in Jackson, MS. In March, finance company WalletHub named Jackson the fattest city in the United States, prompting actress Pamela Anderson to challenge the city mayor Chokwe Lumumba to go vegan for one month—a challenge the mayor accepted. Local eatery Cool Al’s owner Kim Moroski was inspired by Lumumba’s commitment to create PBHM with the mission to spread healthy eating habits throughout the city. “This is the first time since I have lived here (23 years) that I see a glimmer of hope in regards to diet and lifestyle change,” Moroski said. “We have many people taking the vegan starter guides and just as many inquiring about and ordering off [Cool Al’s] plant-based menu.” PBHM will host its first vegan event on August 27, when they will screen popular vegan documentary What the Health, host a plant-based food tasting reception (featuring Moroski’s vegan gumbo), and inspire guests with plant-based eating lectures given by vegan chefs, doctors, and personal trainers.

More News

Ed Sheeran Buys Vegan Domino's Pizza for Dedicated Fans

The musician treated fans who camped out to see his concert in Brisbane, Australia to vegan pizzas from the chain, which recently added Follow Your Heart's vegan cheese to its menus.
Read More »

UK Doughnut Chain Opens an All-Vegan Outpost

The new plant-based location of doughnut shop Crosstown in London aims to make cruelty free doughnuts that rival the “real” thing.
Read More »

Zac Efron Thrives on a Purely Plant-Based Diet

The High School Musical actor reveals that ditching animal products has improved his metabolism, sleep, and exercise routine.
Read More »

Dr. Praeger's Debuts Vegan Protein Line

The health-food company is introducing two new burger patties, three types of chicken-free tenders, a meatless sausage, and supergreen nuggets.
Read More »

DKNY and Donna Karan Go Fur-Free

The brands join a growing number of fashion labels and designers that believe fur is outdated.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »