News

UK's Largest Grocer Debuts 20 Chef-Crafted Vegan Meals

Tesco, the world's third-largest grocery chain, launched the Wicked Kitchen vegan line of grab-and-go meals such as carrot pastrami-filled wraps and barbecue pizzas at 600 locations across Britain.

Tesco, the largest grocery store in the United Kingdom, launched a chef-crafted line of plant-based meals by vegan brand Wicked Kitchen. The 20-item line includes grab-and-go meals such as the Carrot Pastrami-Spiced Wrap, which features crisp vegetables wrapped in a beet-infused tortilla; the Smashin’ Pumpkin Falafel Sandwich made with vegan harissa mayonnaise on tomato bread; and the Moroccan-Inspired Bowl, a salad with turmeric-infused bulgur, spiced beetroot, tangy pickled red cabbage, and roasted red pepper hummus. The line also includes burritos, noodle bowls, and several heat-and-eat options, including two pizzas: the Caponata Sourdough Pizza and the BBQ Mushroom Sourdough Pizza. Wicked Kitchen was created by chef brothers Chad and Derek Sarno (Whole Foods Market former senior global executive chef) with the mission to bring flavorful vegan food to retailers. “It’s been an incredible journey and an honor partnering and working with Tesco,” Derek Sarno said. “It’s the first step in creating real change. We now lead the world with the most delicious, chef-crafted, detail-oriented, affordable, innovative, and most convenient plant-based food range ever seen at a large retailer.” Starting this week, Tesco will prominently display the entire Wicked Kitchen line at 600 locations across the UK.

More News

Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
Read More »

Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
Read More »

Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
Read More »

Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
Read More »

Mosa Meat to Debut Slaughter-Free Meat by 2020

The European company that made the first lab-grown hamburger—for a cost of $325,000—will soon debut on menus at upscale restaurants.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »