TGI Fridays Joins Meatless Monday Campaign

After adding vegan Beyond Burger to the menu of nearly 500 locations, it is now profitable for the chain to promote meatless options.

International chain TGI Fridays partnered this week with the Meatless Mondays campaign to promote its new vegan option, the Beyond Burger. “Appealing to a more food-forward consumer is a key priority for Fridays in 2018,” TGI Fridays executive culinary director David Spirito said. “In answering guests’ demand for nutritional menu items that fit their lifestyle needs, we saw an opportunity to introduce newly expanded options like plant-based protein. With Beyond Burger, diners will have a sensory experience of a traditional burger without sacrificing taste.” The chain first tested the vegan patty at select locations in the Boston area in September and, after a successful trial, expanded the menu option to 465 TGI Fridays locations nationwide this month. Beyond Meat launched the Beyond Sausage—a plant-based copycat of pork sausage—in one Whole Foods Market in Boulder, CO, and plans to expand the distribution of its new product in a similar way to Beyond Burger.

More News

Ed Sheeran Buys Vegan Domino's Pizza for Dedicated Fans

The musician treated fans who camped out to see his concert in Brisbane, Australia to vegan pizzas from the chain, which recently added Follow Your Heart's vegan cheese to its menus.
Read More »

UK Doughnut Chain Opens an All-Vegan Outpost

The new plant-based location of doughnut shop Crosstown in London aims to make cruelty free doughnuts that rival the real thing.
Read More »

Zac Efron Thrives on a Purely Plant-Based Diet

The High School Musical actor reveals that ditching animal products has improved his metabolism, sleep, and exercise routine.
Read More »

Dr. Praeger's Debuts Vegan Protein Line

The health-food company is introducing two new burger patties, three types of chicken-free tenders, a meatless sausage, and supergreen nuggets.
Read More »

DKNY and Donna Karan Go Fur-Free

The brands join a growing number of fashion labels and designers that believe fur is outdated.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »