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Vita Coco Goes Dairy-free to Hit $1 Billion in Sales

Popular coconut water brand plans to take advantage of growing plant-based milk industry to help increase profits.

The world’s largest coconut water brand Vita Coco recently announced that it plans to reach its projected $1 billion in sales by expanding into the dairy-free sector. Through its parent company, All Market Inc., the brand is launching Vita Coco Coconut Milk—made with a blend of coconut water and coconut cream—in an effort to capture its stake in the growing plant-based milk industry. Vita Coco CEO Michael Kirban says the brand plans to “[own] the coconut in different areas of the store,” and will debut its first non-dairy milk alternative at supermarket chain Safeway and other grocers nationwide this March. This move is sure to prove profitable for Vita Coco, as the coconut milk market is expected to grow at a rate of 15.4 percent annually until 2020—while the entire plant-based milk industry is projected to boom to $35 billion by 2024.

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NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
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Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
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Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
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UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
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Legendary Canadian Rugby Player Starts Vegan Cheese Brand

Nick Blevins' vegan lifestyle improved his performance on the field so much that he established a plant-based cheese and yogurt company to educate others on the benefits of plants.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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