News

Vita Coco Goes Dairy-free to Hit $1 Billion in Sales

Popular coconut water brand plans to take advantage of growing plant-based milk industry to help increase profits.

The world’s largest coconut water brand Vita Coco recently announced that it plans to reach its projected $1 billion in sales by expanding into the dairy-free sector. Through its parent company, All Market Inc., the brand is launching Vita Coco Coconut Milk—made with a blend of coconut water and coconut cream—in an effort to capture its stake in the growing plant-based milk industry. Vita Coco CEO Michael Kirban says the brand plans to “[own] the coconut in different areas of the store,” and will debut its first non-dairy milk alternative at supermarket chain Safeway and other grocers nationwide this March. This move is sure to prove profitable for Vita Coco, as the coconut milk market is expected to grow at a rate of 15.4 percent annually until 2020—while the entire plant-based milk industry is projected to boom to $35 billion by 2024.

More News

Smoked Meat Bar Now Sells Vegan Ribs

Meat-centric Minnesota pub Bourbon Butcher serendipitously teamed up with Herbivorous Butcher to create a sought-after vegan menu.
Read More »

Doctors Call for Plant-Based Meals in Hospitals

The American Medical Association—a group of 200,000 physicians—says it's time to drop cancerous foods from hospital menus.
Read More »

Factory Farms Cause Lung Damage to Nearby Residents

New research shows that living near a factory farm is detrimental to human health.
Read More »

Reducing Cost of Vegetables Saves 150,500 Human Lives

New study says that a subsidy on fruit and vegetables is five times more effective at staving off cardiovascular disease than imposing a soda tax.
Read More »

BREAKING: NYC Bans Use of Wild Animals in Circuses

After a decade of pressure from animal-rights activists, the historic ban passed by a vote of 43 to 6.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »