News

LA's Umami Burger Unveils Impossible Burger

The meat-centric craft burger chain adds plant-based Impossible Burger patty to the menu at nine Southern California locations.

Los Angeles-based chain Umami Burger—with 24 nationwide locations and one in Japan—added the vegan Impossible Burger to the menu of its nine Southern California locations yesterday. The chain is promoting the new meatless option—which at this time cannot be made vegan, according to Umami Burger’s Facebook—as being “made for people who love meat, entirely from plants.” According to Impossible Foods’ founder Patrick Brown the goal of the company is to replace animal meat in traditional restaurant chains globally. “We encourage our restaurant partners to include vegan versions of the Impossible Burger on their menu,” Impossible Foods’ stated on its Facebook page. “However, our primary focus during our launch is to introduce meat eaters to the Impossible Burger so that we can have the greatest possible impact on our environment.” Brown launched the plant-based patty to widespread media attention last summer, debuting at high-end restaurants such as San Francisco’s Jardinière and New York’s Momofuku Nishi. Currently, the burger is available vegan as-is in several restaurants including vegan eatery Crossroads Kitchen in Los Angeles, Italian restaurant Vina Enoteca in Palo Alto, CA, and in three chef-created dishes at Andrea’s restaurant at the Wynn hotel in Las Vegas, NV. Impossible Foods is gearing up for a massive expansion by way of constructing an upgraded production facility in Oakland, CA in order to reach its goal of distributing to 1,000 restaurants nationwide by the end of the year.

More News

Ben & Jerry's Debuts Two New Vegan Ice Cream Flavors

Non-dairy pints now comprise 20 percent of the iconic ice cream brand's products thanks to the addition of two vegan versions of fan-favorite flavors.
Read More »

Norway Bans Fur Farms

New legislation will shut down the country's 300 fur farms—that produce nearly 1 million animals annually—by 2025.
Read More »

Kat Von D Beauty Debuts 40 New Vegan Lipsticks

Fan favorite Studded Kiss lipstick returns in a wide range of colors made with a new animal-free, highly pigmented formula.
Read More »

Thousands Take BuzzFeed's Vegan Quiz

Popular new quiz uncovers vegans' favorite meat substitutes, worst annoyances with meat-eaters, and frequency of nutritional yeast usage.
Read More »

Fake Sanctuary Scams Vegans for More than $35,000

Suspect Trey West allegedly took advantage of animal lovers using a falsified GoFundMe campaign under the name Friends Not Food Sanctuary.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »