News

Tom Brady Partners with Vegan Company

The star football player created the TB12 Performance high-protein plant-based meal kit through vegan company Purple Carrot.

New England Patriots quarterback Tom Brady has partnered with vegan company Purple Carrot to create his own plant-based meal kit. The TB12 Performance meal kit—priced at $78—is comprised of gluten-free, high-protein, and low refined sugar foods and recipes to prepare a week’s worth of meals. “The TB12 Performance Meals are designed for anyone who's looking to achieve or sustain their own peak performance," Brady told CNBC. “We want to inspire everyone—not just athletes—to be their best, and I think these meals will be a big step in that direction.” Purple Carrot CEO Andy Levitt says his partnership with the Super Bowl MVP will inspire even more people to choose a plant-based diet. “A lot of people, when I started Purple Carrot, thought a plant-based kit would be niche in nature," Levitt said. "And I think we've shown through our growth that plant-based has become far more mainstream.” Purple Carrot secured a $5 million investment shortly after its nationwide expansion in 2016—which includes Whole Foods Markets in the North Atlantic region—and has since partnered with prominent vegan chefs to create meal plans that promote a plant-based diet to a wide audience.

More News

Party Drug "Special K" Found in "100% Natural" Chicken

USDA investigation uncovers a host of illegal drugs and antibiotics in birds slaughtered by the third largest chicken producer in the US.
Read More »

Veganism in the US Grows by 600% Since 2014

American consumers who identify as vegan now comprise six percent of the population, up from only one percent in three years.
Read More »

Punk Rock Drummer Rolls Out Vegan Food Truck

David Witte from thrash band Municipal Waste will be serving vegan cheese-slathered chimichangas streetside in Richmond, VA.
Read More »

Vegan Cinnamon Roll Shop to Open in Pennsylvania

Cruelty-free bakery Cinnaholic will bring its DIY cinnamon rolls to Lancaster county in July.
Read More »

Target Pulls Hampton Creek Off Shelves

The retail giant disabled registers to discourage shoppers from purchasing the company's vegan condiment Just Mayo, and 19 other products.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »