General Mills Continues Plant-Based Investing Streak

The major food corporation led a $6.5 million investment round in probiotics startup Farmhouse Culture.

Last week, General Mills’ investment arm 301 Inc. led a $6.5 million investment round in plant-based probiotic startup Farmhouse Culture. “Our collective goal is for consumers across the country to have access to the full line of these products,” 301 Inc.’s general manager John Haugen said. California-based Farmhouse Culture produces fermented products such as sauerkraut (including vegan kimchi), probiotic beverages, and plant-based snacks. “Many of the investments that General Mills has made so far have skewed toward plant-based products,” Fortune writer John Kell said in a recent feature about the investment, and added, “Farmhouse Culture fits into that trend neatly as well.” Farmhouse Culture joins General Mills’ growing vegan investment portfolio which includes kale chip company Rhythm Superfoods, plant-based protein bar-maker D’s Naturals, and vegan cheese brand Kite Hill.

More News

Saudis Go Vegan to Curb Obesity Epidemic

Residents of Saudi Arabia have the support of vegan Prince Khaled Alwaleed bin Talal Al Saud, who plans to open 10 vegan restaurants in the region by 2020.
Read More »

Vegan Wine and Cheese Delivery Debuts

Cheese brand Miyoko's Kitchen partners with subscription service Vegan Wines for cruelty-free wine and cheese pairings that can be delivered to your door.
Read More »

Kraft Heinz Looks to Invest in Plant-Based Startups

The food corporation launches incubator Springboard Brands to support new companies creating foods of the future.
Read More »

Toronto's Vegan Bake-Off Crowns Best Plant-Based Bakers

Dessert lovers devoured cakes, brownies, and macarons in an effort to crown the city's best vegan bakers.
Read More »

MLB Ballparks Nationwide Debut New Vegan Options

This season, baseball fans can snack on vegan nachos, Impossible Burgers, cauliflower cheesesteaks, and more at stadiums across the country.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »