News

Ex Coca-Cola Executive Joins Beyond Meat Team

Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.

Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.

More News

VegNews Stands Against Racism

We stand with Charlottesville. We stand with people of color. We stand with the oppressed. We stand united.
Read More »

Ne-Yo Embraces New Vegan Diet

The musician says he can never go back to eating animal products after watching vegan documentary What the Health.
Read More »

Texas Vegan Bakery Wins $25,000 Grand Prize

Austin-based vegan bakery Skull & Cakebones takes top honors at the annual Quest for Texas Best competition hosted by supermarket chain H-E-B Grocery Co.
Read More »

Vegan Cupcake Decorating Studio Opens in Miami

At the new Bunnie Cakes Studio, vegan-treats fanatics can have a hands-on experience decorating cakes, cupcakes, piñatas, and more.
Read More »

USC Gets New "Hogwarts" Vegan Dining Station

Students at the prestigious University of Southern California can now visit an 8,000-square-foot dining hall where chef-created vegan dishes await.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »