News

Meat Company Buys Vegan Brand for $120M

Canada's Maple Leaf Foods makes its second acquisition of a meatless brand, this time for $120 million.

Canadian meat company Maple Leaf Foods announced this week its acquisition of Seattle-based vegan brand Field Roast for $120 million. Field Roast—which reported sales of $38 million—is known for its grain-based meats and Chao dairy-free cheese slices. “The acquisition of Field Roast complements and expands our portfolio in the fast-growing North American market for alternative proteins," Maple Leaf CEO Michael McCain said. "It also aligns with our vision to be a leader in sustainable protein and create shared value through making a positive social impact. Field Roast has built brand leadership through focusing on quality, craftsmanship, and taste, and its acquisition will allow Maple Leaf to fuel growth in the category through investment, brand building, and innovation.” This is the second vegan acquisition for the meat giant, as it acquired plant-based meat brand Lightlife for $140 million in February. "One thing is for certain," Field Roast CEO David Lee said in a statment. "We are as committed as ever to the vegan movement, keeping our products vegan, and creating a more beautiful and peaceful world to live in."

More News

IKEA to Debut Vegan Hot Dog at Boston Music Festival

The furniture superstore's newest plant-based food option will make its first appearance at music festival Boston Calling this weekend before expanding to IKEA locations nationwide this fall.
Read More »

Paul McCartney: "Meat-Free Is the New Rock and Roll"

McCartney reminisces about a time when meatless entreés meant a plate of steamed vegetables and believes that in 25 years, vegetarian diets will be the norm.
Read More »

Impossible Burger is Now Certified Kosher

The Orthodox Union deemed the plant-based patty kosher, broadening Impossible Burger's customer base to include those with religious dietary restrictions.
Read More »

Residents to Sue Iowa Over Hog Factory Farm Emissions

Factory farms in the largest hog-producing state in the United States are under fire for spewing toxic, ammonia-filled air into local communities.
Read More »

Oat-Based Milk Brand Launches Vegan Ice Cream Line

Swedish vegan milk brand Oatly debuts five flavors of oat-based ice cream.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »