News

Research Firm Says Plant Protein is No Longer Niche

Euromonitor's Alice Yu says plant-based protein alternatives are moving out of the shadows and going mainstream.

During a recent webinar hosted by market insight firm Euromonitor, research analyst Alice Yu revealed that plant-based products are increasing in worldwide popularity. “Plant-based protein alternatives are no longer niche products,” Yu said, “but rather something that is going mainstream and something that major companies are getting on board with.” Yu backed her opinion by referencing Ben & Jerry’s recent entry into vegan ice cream with the introduction of its almond milk-based line, Tyson’s investment in vegan-meat alternatives brand Beyond Meat, and French dairy giant Danone’s acquisition of plant-based milk parent company WhiteWave Foods. Yu explained the global market segmentation for animal-free alternatives in various countries and said the United States is the largest growth opportunity for dairy-free ice cream. “What we are seeing in the US is increased demand for free-from variants of existing products,” Yu said. Other market-research firms have confirmed Yu’s prediction, with Future Market Insights placing the vegan ice cream market at a value of $1 billion by the end of the year—with the potential to grow to a $2.45 billion market by 2027.

More News

London's First Zero-Waste Market Launches in September

Zero Mkt Ldn will be London's first all-vegan, zero-waste, non-profit initiative aiming to bring plant-based food, plastic, and clothing alternatives to the community.
Read More »

Vegan Brand Field Roast Expands Across Australia

The beloved plant-based meat-and-cheese brand embarks on an international expansion after experiencing an increased year-over-year sales by 81 percent last quarter.
Read More »

Sainsbury's Meat-Free Sales Growing 20 Percent Weekly

The United Kingdom grocery chain reports surging sales of meatless foods—a trend it's capitalizing on by introducing new vegan products in its meat department.
Read More »

New Vegan Night Market Debuts in San Diego

Vegan food, dessert, and goods vendors will gather every first Friday at eatery Anthem Vegan to celebrate plant-based living.
Read More »

All Pediatric Residency Programs End Live-Animal Training

All 227 programs across North American now rely on human-relevant methods instead of cruel procedures previously performed on live cats, pigs, and ferrets.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »