News

Tech Startup JUST Exec Starts New Cultured-Meat Brand

Eitan Fischer, former director of cellular agriculture at food technology startup JUST, will launch Mission Barn, Inc. to get slaughter-free meat on the market sooner.

Ilan Eitan Fischer (known as “Eitan Fischer”) recently left his position as the director of cellular agriculture at food-technology startup JUST to start his own company. Last month, Fischer filed documents to incorporate Mission Barns, Inc., a forthcoming company based in Berkeley, CA that is expected to produce “clean” or “cultured” meat—slaughter-free meat grown from a small amount of animal cells in a laboratory setting. “Many of the leaders of the clean-meat industry are focused on making clean meat available and growing market share as quickly as possible,” Sentience Institute think-tank founder Jacy Reece told media outlet Gizmodo. “There’s tons of room for more companies in the space, so this will inevitably mean some leaders leave larger companies to start new ones.” The clean-meat space is currently occupied by a handful of companies—including Silicon Valley-based Memphis Meats, Europe-based MosaMeat, and Israel-based SuperMeat—that plan to debut their first products in the coming years, with JUST aiming to be the first company to deliver slaughter-free meat to consumers by the end of 2018.

Photo courtesy of Memphis Meats

More News

Canada Gets Its First Vegan Vending Machine

The grab-and-go machine, housed inside of a sports center, will be restocked daily with freshly prepared meals and snacks made by British Colombia-based eatery The Green Moustache Organic Café.
Read More »

Anthony Bourdain Says Plant Foods Help End World Hunger

The chef is critical of the Impossible Burger—which he has not sampled—but understands the world-changing effects of replacing animal foods with plant-based protein.
Read More »

France Bans Use of "Meat" for Plant-Based Products

Plant-based food companies in France will now face a $370,000 fine for using "meat," "sausage," "bacon," or any other term legislators have deemed is connected to meat marketing.
Read More »

Israeli Salami Brand Debuts Vegan Meat Line

Food company Soglowek will donate 20 percent of its profits from the new plant-based line to support the efforts of SuperMeat—an Israeli company working to develop slaughter-free meat.
Read More »

Vegan Burger Bar Pops Up for Earth Day

Earthie's Drive Thru is planting a tree for every Impossible Burger they sell.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »