News

Hampton Creek Ready to Debut "Just Scramble"

The food technology's newest vegan egg product—which uses innovative mung bean-based ingredient "Jack"—gets a historic thumbs-up from the FDA ahead of launch.

Food technology company Hampton Creek will debut its newest product, vegan egg replacer Just Scramble, in the coming months. The proprietary ingredient—referred to as “Jack”—that gives this new product distinct, egg-like characteristics is made from a mung bean protein isolate. Earlier this week, the Food and Drug Administration (FDA) sent Hampton Creek a “No Questions” notification in regard to Jack after accepting its self-submitted “Generally Regarded as Safe” (GRAS) report compiled in 2016 by scientists at three universities. This action is a milestone as it marks only the seventh time that the FDA has acknowledged a plant protein isolate as GRAS since 1998. “Jack, which our research and culinary teams also refer to as ‘magic bean,’ has been in the food system for thousands of years,” Hampton Creek spokesperson Andrew Noyes said. “It’s the base ingredient for our forthcoming Just Scramble product, an egg substitute that contains 20 percent more protein than a chicken egg with zero cholesterol.” Hampton Creek plans to use the newly FDA-approved Jack to formulate future products and/or license the ingredient to other companies for use in making foods such as vegan butter and ice cream. The company has test launched Just Scramble at the University of San Francisco. Hampton Creek’s retail team is currently working with Target to restock 20 products the retailer removed from its shelves in June after learning about safety allegations through fraudulent letters currently being uncovered during an ongoing investigation.

More News

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
Read More »

NYC Meat Emporium Now Serves Vegan Beyond Sausage

Sausage bar Schaller's Stube—an offshoot of 80-year-old meat company Schaller & Weber—has added three vegan hot dog options to its menu.
Read More »

Vegan Truffles Beat 141 Brands in Blind Taste Test

Chocolates made by United Kingdom brand Booja-Booja received top honors in Good Housekeeping's annual Easter Egg Taste Test.
Read More »

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »