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Dubai's Popular Vegan Makeup Brand Lands in US

Luscious Cosmetics is now available in the States to bring a wide array of makeup products geared toward people of all colors.

Dubai-based vegan makeup brand Luscious Cosmetics recently expanded its distribution to the United States. Founder Mehrbano Sethi created the company in 2007 while attending college in Boston and formulated her line to match the diverse range of her friends’ skin tones. “Luscious Cosmetics brings a multicultural, truly international perspective to beauty,” Sethi told media outlet Popsugar. “We have been vegan and cruelty-free since we launched, before it was trendy to do so.” According to Sethi, Luscious Cosmetics is inspired by a “Southeast Asia meets Hollywood” aesthetic and is built to withstand humidity and heat. Earlier this summer, vegan makeup brand Mented Cosmetics debuted a nail polish line in three tones with the mission of helping people of color achieve the “nude” look.

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Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
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Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
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Stephen Colbert Confirms Jon Stewart is Vegan

The compassionate comedian is officially vegan and has the abs to prove it.
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Lady Gaga Stylist Debuts Vegan Fashion Line for Dogs

Designer Christian Cowan creates 14 vegan accessories for dogs inspired by iconic looks worn by Lady Gaga and Miley Cyrus.
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Texas Vegan Burger Shop Grows into Mini-Chain

San Antonio-based Earth Burger will expand its vegan fast-food concept across Texas and to Minnesota with a location inside Mall of America this spring.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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