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Dubai's Popular Vegan Makeup Brand Lands in US

Luscious Cosmetics is now available in the States to bring a wide array of makeup products geared toward people of all colors.

Dubai-based vegan makeup brand Luscious Cosmetics recently expanded its distribution to the United States. Founder Mehrbano Sethi created the company in 2007 while attending college in Boston and formulated her line to match the diverse range of her friends’ skin tones. “Luscious Cosmetics brings a multicultural, truly international perspective to beauty,” Sethi told media outlet Popsugar. “We have been vegan and cruelty-free since we launched, before it was trendy to do so.” According to Sethi, Luscious Cosmetics is inspired by a “Southeast Asia meets Hollywood” aesthetic and is built to withstand humidity and heat. Earlier this summer, vegan makeup brand Mented Cosmetics debuted a nail polish line in three tones with the mission of helping people of color achieve the “nude” look.

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Lack of Vegan Menus Top Complaint at UK Hotels

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Vegan Makeup Brand for POC Raises $1 Million

Mented founders Amanda Johnson and KJ Miller became the 15th and 16th African-American women to raise that much in capital funding.
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Natalie Portman Urges Award Show Attendees to Go Vegan

The vegan actress delivered a moving award-acceptance speech urging everyone to consider a plant-based diet.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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