News

Ruffles Apologizes for Anti-Vegan Tofu-urkey Ad

The chip brand removes its Thanksgiving joke from social media after receiving backlash from its compassionate customers.

Snack brand Ruffles apologized last week for its “Tofu-urky” advertisement. The chip-maker posted an image of a non-existent “turkey-less” Ruffles flavor with the tagline “for a limited time, never” to its social media accounts on Thanksgiving, prompting backlash from its followers. Commenters asked the potato chip company why it would alienate its large vegan fan base by making light of the cruel turkey industry. Tracey Reiman, Executive Vice President of animal-rights organization People for the Ethical Treatment of Animals (PETA), sent a letter to Frito-Lay (the parent company of Ruffles) after the incident asking it to remediate the situation. “Pull the idiotic ad—which is garnering backlash from customers—and replace it with a compassionate one that shows respect for all living, feeling beings,” Reiman stated in the letter, prompting a swift response from Frito-Lay. “In our recent ‘Limited Time Never’ social media post, our humor was off, and for that we apologize,” the company stated Wednesday on Facebook. “It was not our intent to offend, and we have removed the posts from our social media feeds.”

More News

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

LUSH Debuts New Vegan Bath Melt to Fight for Trans Rights

The vegan-friendly beauty brand launches a campaign to raise $450,000 to end discrimination and violence against transgender people.
Read More »

Data Shows Plant-Based Diet Would Save UK $7 Billion

A new study finds that the country could save billions on health and economic costs if 10 percent of the population adopted a plant-based diet.
Read More »

Amsterdam Fashion Brand Debuts Vegan James Dean Jacket

Cruelty-free fashion brand HoodLamb announces its spring line complete with James Dean-inspired unisex jackets.
Read More »

Investors Condemn Whole Foods for Ignoring Vegan Shift

A coalition of 57 investors who manage $2.4 trillion in assets continues to push food companies to abandon the risky practice of raising animals for food.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »