Kellogg's Invests in Vegan Smoothie Company
Bright Greens is the latest plant-based startup to receive a capital boost from a major food corporation.
Food corporation Kellogg’s—through its venture capital arm eighteen94 capital—announced last week that it led a $2 million investment round in plant-based smoothie company Bright Greens. CEO Brian Mitchell founded Bright Greens—which makes frozen fruit and vegetable packs that only require hot water and a few shakes to create a blender-free smoothie—as a way to make consuming plant-based foods easier for busy people. “We are casting our net pretty widely so we don't miss the next [...] idea that could grow into the next trend," eighteen94’s managing director Simon Burton told Fortune. "You have to be open-minded about where you go looking.” Competitor breakfast brand General Mills—through its own venture capital arm, 301 Inc.—has made investments in several plant-based brands, including vegan dairy company Kite Hill, granola brand Purely Elizabeth, kale chip brand Rhythm Superfoods, fermented foods company Farmhouse Culture, and plant-based protein bar and nut butter company D’s Naturals. To date, Kellogg's and General Mills have invested $6.25 million and $37.8 million in plant-based companies, respectively.
Six-Course Vegan Wine Pairing Dinner Lands in PA
Chefs at TASTE will pair dishes made with meats from vegan shop Herbivorous Butcher with libations from sister winery Sand Castle.
Read More »
NYC Vegan Grocery Throws Ice Cream Social for Justice
At the event, Orchard Grocer will debut a vegan ice cream created by NYC vegan establishment Modern Love Brooklyn to raise funds for LGBTQ youth.
Read More »
More Than One Quarter of Brits Slash Meat Intake
New market research reveals a large number of British people have reduced their meat consumption in the previous six months.
Read More »
Vogue Names "Vegan" Top Wedding Trend in 2017
The fashion publication says that weddings this year feature vegan food more often than just one vegetarian option.
Read More »
Vegan Company Launches "Chucky" Bath Bombs
Thanks to beauty company Loquita, cruelty-free (but terrifying) bath products can be yours in time for Halloween.
Read More »
More Flashbacks
- VegNews Stands Against Racism
- Ne-Yo Embraces New Vegan Diet
- Texas Vegan Bakery Wins $25,000 Grand Prize
- Vegan Cupcake Decorating Studio Opens in Miami
- USC Gets New "Hogwarts" Vegan Dining Station
- Jon Bon Jovi Removes Leather from His Clothing Line
- Vegan Bacon Cone Rolls into London
- Hampton Creek to License Clean Tech to Meat Companies
- German International School in India Goes Vegan
- P90X Founder Tony Horton Sticks to Vegan Diet
- Hawaiians Fight eBay Founder's Plans to Open Dairy Farm
- "Vegan Mafia" Secretly Funds Plant-Based Companies
- All Slaughterhouses in England Must Now Install Cameras
- Impossible Foods' CEO Speaks Out About Animal Testing
- Major Australian Shoe Brand Gets Vegan Certified
- More than 1 Million Eggs Pulled from 15 Countries
- NYC Chef Develops Avocado Pizza for Vegans
- Vegan-Friendly 10-Minute FroYo Gadget Debuts
- Lightlife Launches New Veggie-Forward Deli Slices
- Orange is the New Black Star Danielle Brooks Goes Vegan
