Forbes: "Dairy-Free Milk is Draining the Dairy Industry"

The popular publication says vegan milk continues to make strides while dairy goes down the drain.

In a recent feature published by popular media outlet Forbes, writer Michael Pellman Rowland argues that plant-based milk is effectively bringing down the dairy industry. Rowland presents his argument in two parts: “The Best of Times” (or the remarkable boom of the plant-based milk industry) and “The Worst of Times” (or the dairy industry’s continuing economic downfall). “The growing popularity of dairy-free milk is slowly draining the American dairy industry,” Rowland writes, before pointing to the conflict surrounding the Dairy Pride Act (DPA)—legislation proposed by a group of congressmen from dairy-producing states that aims to ban the word “milk” from plant-based products. Those supporting the DPA claim that the term “milk” can only be used for products containing animal secretions and claims that plant-based milks are misleading to consumers. Those opposing DPA claim the legislation would serve only to protect the fledgling dairy industry from competition, and would violate corporate First Amendment free speech rights. Rowland envisions that the “battle for the milk mustache will only intensify” in coming years and concludes his analysis by stating, “It seems consumers are waking up to the realities around dairy and changing their behavior at the grocery store.” Recent market research studies predict that the plant-based milk industry will reach $35 billion by 2024, while consumer reports predict dairy consumption will fall by 11 percent by 2020.

More News

DKNY and Donna Karan Go Fur-Free

The brands join a growing number of fashion labels and designers that believe fur is outdated.
Read More »

50-Year-Old Salami Company Launches Vegan Jerky

Canada-based Urbani Foods creates tempeh-based NOBLE Jerky after CEO Claudio Urbani realized that raising animals for food is not sustainable.
Read More »

Domino's New Zealand Might Soon Offer Vegan Cheese

The international chain is polling Kiwi consumers on social media to ascertain demand for vegan cheese—a move that landed Follow Your Heart's mozzarella on menus across Australia in January.
Read More »

TGI Fridays Rolls Out New Vegan Dishes Across UK

British diners can now feast on vegan bruschetta, alfredo pasta, garlic bread, and avocado hummus at the international chain restaurant.
Read More »

Best Thing I Ever Ate Show Features Vegan Burger

Top Chef contestant Carla Hall can't stop thinking about Washington DC-based eatery Shouk's flavorful vegan burger.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »