News

Vegan Meatballs Pave the Way for Standalone IKEA Café

IKEA's newest food offerings—such as the vegan version of its Swedish meatballs—have helped to increased sales at the furniture company to $1.8 billion last year.

International furniture company IKEA is looking to further capitalize on the popularity of its food offerings. According to media outlet Curbed, the introduction of new food items—including a vegan version of its famed Swedish meatballs—has driven the company’s sales up from $1.5 billion in 2013 to $1.8 billion in 2016, with 30 percent of customers currently visiting IKEA for the in-store restaurant alone. As such, IKEA is considering launching more food-focused ventures such as a standalone café and has recently tested several food pop-up shops in Europe. “I hope in a few years our customers will be saying, ‘IKEA is a great place to eat—and, by the way, they also sell some furniture,” IKEA’s Managing Director Michael La Cour said. Last summer, IKEA launched its #TogetherWeEat campaign in which a food truck traveled across country to promote the furniture giant’s food offerings (including vegan meatballs). IKEA began offering vegan meatballs, with a vegan sweet potato-based sauce, in early 2015 after coalescing to pressure from animal-rights group People for the Ethical Treatment of Animals to expand its plant-based food options.

More News

Mark Bittman Urges WHO to Eliminate Factory Farming

New York Times' former columnist urges the World Health Organization to take action against the global threats produced by factory farms.
Read More »

US Dairy Stockpile Hits All-Time High

Dairy farmers have already dumped 78 million gallons of excess milk this year.
Read More »

European Politicians Go Vegan to Fight Climate Change

Political leaders in Denmark take on a 22-day vegan challenge to set an example for citizens worldwide.
Read More »

Beverly Hills' Vegan Scene Grows with Gratitude

New vegan restaurant Gratitude will serve turmeric-infused cocktails, cashew-based cheeses, and kelp noodles in the posh Los Angeles neighborhood beginning tomorrow.
Read More »

London Chain Debuts Sourdough Vegan Doughnut Line

Crosstown doughnut shop in London spent months crafting the perfect vegan pastry after hearing their customers demands for three years.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »