News

Netflix Creates Veg-Themed Clip to Promote Okja

A new promotional video highlighting the negative effects of eating meat was inspired by the underlying animal-rights theme of the hit movie.

Netflix recently launched a promotional video for its newly streaming film Okja. The clip depicted a woman carelessly shopping for meat at a grocery store before watching Okja followed by the same woman crying on the floor in the meat department after she had viewed the animal-rights themed film. Okja explores the horrors of factory farming through a storyline in which villain Lucy Mirando (played by Tilda Swinton) orders six “super-pigs” to be raised in various parts of the world, which eventually will be slaughtered for consumption. One such pig (named Okja) is raised in South Korea by Mija (played by Korean actress Seo-Hyun Ahn) and becomes the loveable subject of the film. Okja has created a stir, particularly on Twitter, with many of its viewers expressing a change of heart about consuming meat. According to media outlet Korea Exposé, the film has initiated a national conversation among South Korean viewers, who have taken to social media to express their remorse—with some vowing to go vegetarian—for consuming animals similar to the title character.

More News

Delivery Service Veganizes Meghan Markle's Favorite Dish

London-based food delivery app Deliveroo added vegan "Royal Poutine" to its menu in honor of Prince Harry and future duchess Meghan Markle's wedding.
Read More »

Plant-Based Pork to Curb Meat Consumption in Asia

New brand Right Treat—created by vegetarian market chain Green Common founder David Yeung—launches its first product, vegan meat Omnipork, in Hong Kong.
Read More »

Bentley Designer Predicts Animal-Free Future for Cars

Automotive designer Stefan Sielaff believes that making luxury car interiors from 15 animal hides will become obsolete, as modern customers are looking for vehicles that align with their cruelty-free values.
Read More »

Former Beyond Meat Chef Debuts New Vegan Bacon Chips

Dave Anderson—formerly employed by plant-based companies Beyond Meat and JUST—developed mushroom-based PIG OUT vegan bacon snacks, the flagship product of new vegan brand Outstanding Foods.
Read More »

Four New Vegan Dishes Hit Whole Foods Markets

The Amazing Protein Company's plant-based Lika protein is now available in the prepared foods section across the Southwest Pacific region of the grocery chain.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »