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Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

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Moby Sells 100 Musical Instruments to Help Vegan Doctors

The vegan activist has opened an online shop for his prized music equipment to raise funds in support of vegan medical group Physicians Committee for Responsible Medicine.
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Cardi B Feasts on Vegan Food at Coachella

The celebrated songstress and fellow musicians Migos, Daniel Caesar, Ghostface Killah, Kelela, and Beyoncé's crew enjoyed vegan food at Coachella thanks to vegan chef Lauren Von Der Pool.
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Kevin Smith Officially Goes Vegan

The famed director's vegan daughter Harley Quinn Smith confirmed that her father—who recently had a massive heart attack—has gone vegan and loves Veggie Grill's nachos.
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Vegan Croissants Crowned as Best in Miami

L'Artisane Creative Bakery is the first vegan bakery to take the top spot in annual competition Croissant Battle Miami.
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Vegan Chocolate Cake-Scented Bus Stop Erected in London

Londoners can now smell the sweet aroma of BOSH!'s chocolate fudge cake while waiting for the bus.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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