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Vegan Beauty Brand Donates Profits to Harvey Victims

Lime Crime will donate all profits from its Beet It vegan lipstick to hurricane victims.

Vegan beauty brand Lime Crime will donate all profits made through September 12 from its vegan Beet It lipstick to the American Red Cross. The matte lipstick is part of the company’s “Velvetine” collection, is infused with French vanilla flavor, and comes in a deep berry pink color that was inspired by Lime Crime CEO Doe Deere’s adoration of red roses. “Stay strong, Houston!” the company stated with its announcement that the shade would benefit those affected by Hurricane Harvey. Other vegan companies have recently donated to human-rights organizations, including vegan shoe brand Keep Company—which partnered with rock band Real Estate to create a new shoe style, the profits from which Keep will donate to the American Civil Liberties Union.

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James Cameron Invests in Vegan Protein Facility

The famed filmmaker hopes to accelerate the shift to plant-based protein by funding the world's largest organic pea protein-processing facility in Canada.
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Beyond Burger Debuts at TGI Fridays

Vegan brand Beyond Meat announces its largest retail partnership to date with the launch of its plant-based patty at participating TGI Fridays in the greater Boston area.
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Colorado Beef Ranch Turns into Vegan Animal Sanctuary

The Surf and Turf Animal Sanctuary now protects animals that were previously destined to be killed after ranch owners adopt a cruelty-free lifestyle.
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Vegan Rock Star is Face of Lululemon's Men's Campaign

The revered yoga apparel company's new Strength to Be campaign—focused on redefining the meaning of masculinity—features adamant vegan and punk rocker John Joseph.
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Pizza Hut Launches Vegan Cheese

The international pizza chain adds Violife vegan cheese to five UK locations to gauge consumer interest.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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