News

Consumers Prefer Plant-Based Bowls to Meat Meals

A new report reveals that consumers are increasingly choosing plant-based bowls in restaurants and when shopping for frozen meals.

In a report that will be published in the October 2017 Consumer Reports Magazine, Market research firm Consumer Reports explored the trend of bowls and found that plant-based options are preferred. To gather data regarding the trend, Consumer Reports presented professional tasters with a selection of 26 bowls—some of which bore a vegan or vegetarian label. Those that contained meat products were described as “gristly” or “dry and chewy” by testers, while the vegan and vegetarian bowls—including Amy’s Light & Lean Quinoa & Black Beans with Butternut Squash & Chard and Luvo Planted Power Bowl Great Karma Coconut Curry—were the favorites. “Meat is increasingly becoming a side dish or a condiment in meals,” dietitian Amy Keating explained, “rather than the main event.” According to Keating, frozen bowls—especially those packed with grains and vegetables—provided the balanced nutrition modern consumers are seeking when they shop for meals with cleaner labels. Last year, market insight company GlobalData found that 70 percent of the world’s population is either reducing their meat intake or removing animal products altogether in favor of plant-based alternatives.

Photo courtesy of Beyond Meat

More News

Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
Read More »

Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
Read More »

Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
Read More »

Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
Read More »

Mosa Meat to Debut Slaughter-Free Meat by 2020

The European company that made the first lab-grown hamburger—for a cost of $325,000—will soon debut on menus at upscale restaurants.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »