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New Vegan "Bleeding" Burger Debuts

New startup Before the Butcher aims to make its B4Burger more affordable than similar patties on the market.

California-based plant-based protein startup Before the Butcher will debut the B4Burger at the National Restaurant Association Show on May 20. “The B4Burger will shatter your perception of plant-based burgers,” Danny O’Malley, Executive Plant Spinner at Before the Butcher, said. “This product is on another level when it comes to texture, taste, and value. Foodservice operators across the country will now be able to afford the product they really want and need on their menus.” The B4Burger is a plant-based burger made to mimic animal-based ground beef in taste and texture. Before the Butcher aims to sell its quality plant-based products—which will include plant-based beef, chicken, and pork products—for affordable prices to benefit human health, animal welfare, and sustainability. The B4Burger will join the growing plant-based meat sector, which includes food company Don Lee Farms, which sold 1 million units of its new vegan Organic Plant-Based Burger in less than 60 days at Costco.

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Vegan Just Egg Expands to Washington DC

Food technology startup JUST expands its vegan mung bean-based scrambled egg replacer to Equinox, the second restaurant to offer the innovative product in the United States.
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Cultured Koji Dog Food Has More Protein Than Steak

An independent study found that new clean-meat startup Wild Earth's fungus-based companion animal foods contain 45 percent protein by weight—compared to only 24 percent found in steak.
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Vegan Narwhal Ice Cream Debuts for Summer

Ottawa ice cream shop Little Jo Berry's honors the "unicorn of the sea" with a blue-hued, horned, and totally vegan frozen treat.
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New Vegan Grocery Store Opens in North Carolina

In addition to a variety of grocery items, Wilmington's new store UpBeet Market features a vegan jerky tower, beer-filling station, and a variety of dairy-free cheeses.
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800 Sets of Vegan Frosting Sell in 10 Minutes on QVC

Home-shoppers snatch up Dollop Gourmet's vegan frostings made by Cupcake Wars winner and author Heather Saffer.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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