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Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

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Vegan Girl Scout Thin Mint Chickpea Snacks Debut in June

Biena Snacks partnered with female-empowerment organization to create its iconic cookie flavor in chickpea-snack form—which can also be eaten frozen.
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Vegan Tacos Win Food Battle Against Fish Tacos

Taqueria La Venganza obliterated Ricky's Fish Tacos in LA's Taco Madness competition.
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Postmates Ends Deliveries of Foie Gras

The delivery service will no longer honor orders that contain the cruel product made by force-feeding ducks.
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New Vegan Market Opens in South Florida

Vegan Fine Foods offers a range of plant-based products with a 100-percent vegan guarantee.
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Beyond Sausage Debuts at All Whole Foods Nationwide

Beyond Meat's newest product, pork-free sausages, is now available in the meat section at Whole Foods Markets.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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