News

Consumers Prefer Plant-Based Bowls to Meat Meals

A new report reveals that consumers are increasingly choosing plant-based bowls in restaurants and when shopping for frozen meals.

In a report that will be published in the October 2017 Consumer Reports Magazine, Market research firm Consumer Reports explored the trend of bowls and found that plant-based options are preferred. To gather data regarding the trend, Consumer Reports presented professional tasters with a selection of 26 bowls—some of which bore a vegan or vegetarian label. Those that contained meat products were described as “gristly” or “dry and chewy” by testers, while the vegan and vegetarian bowls—including Amy’s Light & Lean Quinoa & Black Beans with Butternut Squash & Chard and Luvo Planted Power Bowl Great Karma Coconut Curry—were the favorites. “Meat is increasingly becoming a side dish or a condiment in meals,” dietitian Amy Keating explained, “rather than the main event.” According to Keating, frozen bowls—especially those packed with grains and vegetables—provided the balanced nutrition modern consumers are seeking when they shop for meals with cleaner labels. Last year, market insight company GlobalData found that 70 percent of the world’s population is either reducing their meat intake or removing animal products altogether in favor of plant-based alternatives.

Photo courtesy of Beyond Meat

More News

Vegan Senator Cory Booker Launches Podcast

The senator launched his Lift Every Voice podcast on Martin Luther King, Jr. Day to elevate the voices of activists fighting for social justice.
Read More »

Danone Shuts Down its Milk Business in India

The French company—which recently acquired plant-based brands Silk, So Delicious, and Vega—discontinued its non-profitable dairy line in India to focus on more nutritional products.
Read More »

Will Algae Be the Hottest New Plant-Based Protein?

San Diego scientists believe a strain of wild algae will be a sustainable way to feed plant-based protein to the growing global population.
Read More »

Miyoko's Kitchen Debuts Three Vegan Pub Cheeses

The artisanal vegan cheese brand is stepping into the new year with new packaging and a line of new flavors.
Read More »

Ben & Jerry's Debuts Two New Vegan Ice Cream Flavors

Non-dairy pints now comprise 20 percent of the iconic ice cream brand's products thanks to the addition of two vegan versions of fan-favorite flavors.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »