News

Vegan Impossible Burger Debuts in Texas

Two Houston eateries now proudly serve the plant-based patty, in the land famous for 72-ounce steaks.

Vegan patty Impossible Burger debuted at two Houston, TX restaurants, Underbelly and Hay Merchant, last week. Both restaurants are helmed by chef Chris Shepherd, who prepares the burger with two patties, lettuce, pickles, tomato, and two slices of dairy cheese. The menu item is made vegan by omitting the cheese and requesting a lettuce wrap in lieu of a bun—which Shepherd tells VegNews he’s working to make vegan. While Shepherd said he was skeptical at first, upon trying the burger, he became an advocate for the vegan patty. “I just feel like it’s a really great addition,” Shepherd said. “It’ll be something that I don’t feel bad eating … It’s really pretty [expletive] cool, what they did.” Impossible Foods recently began construction on an expanded production facility in Oakland, CA, and estimates that its vegan burger patties—which the company hopes will displace meat—will be available at 1,000 restaurants by the end of this year.

More News

Vegan Ice Cream Brand Raises $4 Million to Expand

Austin-based NadaMoo! secures new funding to help expand the national footprint of its coconut milk-based ice cream.
Read More »

Plant-Based Investors Unite to Form Influential Group

Trade group Plant Based Food Association welcomes 10 leading investment groups to help advance the vegan revolution.
Read More »

Vegan Burger Brand Incentivizes Restaurants with Cash

Impossible Foods asks fans to demand its vegan burgers at their local restaurants with a $200 incentive.
Read More »

Tyson Increases Investment in Vegan Brand Beyond Meat

The meat company is looking to expand its holding in the vegan company as the plant-based protein industry continues to boom.
Read More »

UK Supermarket Launches Vegan Mince Pies

Just in time for Christmas, Asda creates a new plant-based alternative to the traditional British sweet snack.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »