News

Kellogg's Invests in Vegan Smoothie Company

Bright Greens is the latest plant-based startup to receive a capital boost from a major food corporation.

Food corporation Kellogg’s—through its venture capital arm eighteen94 capital—announced last week that it led a $2 million investment round in plant-based smoothie company Bright Greens. CEO Brian Mitchell founded Bright Greens—which makes frozen fruit and vegetable packs that only require hot water and a few shakes to create a blender-free smoothie—as a way to make consuming plant-based foods easier for busy people. “We are casting our net pretty widely so we don't miss the next [...] idea that could grow into the next trend," eighteen94’s managing director Simon Burton told Fortune. "You have to be open-minded about where you go looking.” Competitor breakfast brand General Mills—through its own venture capital arm, 301 Inc.—has made investments in several plant-based brands, including vegan dairy company Kite Hill, granola brand Purely Elizabeth, kale chip brand Rhythm Superfoods, fermented foods company Farmhouse Culture, and plant-based protein bar and nut butter company D’s Naturals. To date, Kellogg's and General Mills have invested $6.25 million and $37.8 million in plant-based companies, respectively.

More News

Canada Gets Its First Vegan Vending Machine

The grab-and-go machine, housed inside of a sports center, will be restocked daily with freshly prepared meals and snacks made by British Colombia-based eatery The Green Moustache Organic Café.
Read More »

Anthony Bourdain Says Plant Foods Help End World Hunger

The chef is critical of the Impossible Burger—which he has not sampled—but understands the world-changing effects of replacing animal foods with plant-based protein.
Read More »

France Bans Use of "Meat" for Plant-Based Products

Plant-based food companies in France will now face a $370,000 fine for using "meat," "sausage," "bacon," or any other term legislators have deemed is connected to meat marketing.
Read More »

Israeli Salami Brand Debuts Vegan Meat Line

Food company Soglowek will donate 20 percent of its profits from the new plant-based line to support the efforts of SuperMeat—an Israeli company working to develop slaughter-free meat.
Read More »

Vegan Burger Bar Pops Up for Earth Day

Earthie's Drive Thru is planting a tree for every Impossible Burger they sell.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »