News

UK's Largest Grocer Debuts 20 Chef-Crafted Vegan Meals

Tesco, the world's third-largest grocery chain, launched the Wicked Kitchen vegan line of grab-and-go meals such as carrot pastrami-filled wraps and barbecue pizzas at 600 locations across Britain.

Tesco, the largest grocery store in the United Kingdom, launched a chef-crafted line of plant-based meals by vegan brand Wicked Kitchen. The 20-item line includes grab-and-go meals such as the Carrot Pastrami-Spiced Wrap, which features crisp vegetables wrapped in a beet-infused tortilla; the Smashin’ Pumpkin Falafel Sandwich made with vegan harissa mayonnaise on tomato bread; and the Moroccan-Inspired Bowl, a salad with turmeric-infused bulgur, spiced beetroot, tangy pickled red cabbage, and roasted red pepper hummus. The line also includes burritos, noodle bowls, and several heat-and-eat options, including two pizzas: the Caponata Sourdough Pizza and the BBQ Mushroom Sourdough Pizza. Wicked Kitchen was created by chef brothers Chad and Derek Sarno (Whole Foods Market former senior global executive chef) with the mission to bring flavorful vegan food to retailers. “It’s been an incredible journey and an honor partnering and working with Tesco,” Derek Sarno said. “It’s the first step in creating real change. We now lead the world with the most delicious, chef-crafted, detail-oriented, affordable, innovative, and most convenient plant-based food range ever seen at a large retailer.” Starting this week, Tesco will prominently display the entire Wicked Kitchen line at 600 locations across the UK.

More News

Beyoncé Debuts New Vegan Meal-Planning App

The 22 Days Nutrition program—which the singer co-owns with nutritionist Marco Borges—has launched a new meal-planning feature to make vegan food accessible to all.
Read More »

Costco Sells 1 Million Vegan Burgers in 60 Days

Don Lee Farms' organic plant-based burger exceeded sales expectations and will soon be available in restaurants and the brand's other partner stores.
Read More »

James Cameron Hopes Veganism Will Make Viagra Obsolete

The celebrated director discusses The Game Changers, a film that showcases the benefits—such as longer-lasting and more frequent erections—of a plant-based diet.
Read More »

German Brand Develops Vegan Mushroom Shoe Line

Mushroom leather is the latest alternative to animal leather.
Read More »

Casey Neistat: Impossible Slider Is "Beefier Than Beef"

During a taste-test in Brooklyn, the respected YouTube personality said the animal-based cheeseburger at White Castle tasted "like mush," while the new plant-based Impossible Slider tasted "like meat."
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »